Case studies are not only a good form of gaining loyal readers, but also make spectacular link bait and viral content, circulating around the blogosphere in the time it takes me to write this post and sending floods of traffic the way of the blogger conducting the case study.

There are 3 main ways in which you can improve the effectiveness and profitability of case studies: telling the world, following through, and publishing every single detail and result there is.

Tell The World

Don’t expect success of any form if you conduct a case study secretly. Let readers follow every step of the journey, so that they feel included in the case study and become more involved, leading them to be much more likely to subscribe to your blog for every update. Create a following before you start the case study, and make clear your intentions, so that readers will know what to expect and the following can grow exponentially along the way.

Follow Through

Once you start your case study, commit to it. As a reader, there is nothing worse then getting excited by an event only to be disappointed by a cancellation of events or a long wait. In order to protect your reputation, maintain your follower base and see results, commit and don’t disappoint.

Publish Every Single Result And Detail

Readers are interested in what you have to say. Don’t set them short of the results they have been waiting patiently for as they have followed your study. Give them every single statistic, observation and detail. Leave nothing to guesswork, and answer all questions. Readers will have a lot more respect for you if you help them out with all of their questions (after all, you are the expert, right?).

And remember, capitalize on the case study. Ask readers to subscribe to the blog on the first post in the case study so that they can get all of the updates and results that they are waiting for as soon as they are available. How can you resist revolutionary results?