It seems that everyone wants to skip the basics and get stuck into the advanced techniques, with the mindset that this will earn them better rankings and more readers. If you just get the basics right and do those small one percenters than you will achieve far more success than diving into the deep end without knowing how to swim.

I admit, a few months back, I was the same as these people who thought that there was a quicker way to achieve anything. I achieved nothing on that site – it was a complete failure. Then I started this blog, and have only concentrated on the basics SEO steps, doing 301 redirects, having the correct permalink structure, building links, putting keywords in the title tag and using header tags to their full potential. And this blog now has very strong rankings in the search engines because of this, not because of some fancy unheard of technique.

What I am trying to get across is, don’t go looking for the easy way through. Do what you know well and keep at it, and you will achieve far more. Focus your efforts on improving what you know.