Connections Are King

So why are connections so important? They’re important because of the massive marketing power behind them, free promotion and public awareness. In a blogging situation, you still might be thinking content is king… WRONG. What’s the point of writing good content if there is no-one out there reading it or taking some knowledge away from it. Apart from paid advertising, the only way to actually have readers visit and comment on your blog is to go out there and get to know them by leaving comments and interacting with them on social profiles. I’m sure many of you have realized that if you leave a comment on someone else’s blog, most bloggers will return the favor. If you do this regularly enough and post quality comments, you will be able to attract hundreds of visits each day and tens of comments simply from commenting.

Commenting also makes it easier to ask favors of other bloggers, as the relationship is already forming. The great thing about it is, it doesn’t sound pushy or spammy. Contacting other bloggers and asking them to be featured on link love and similar posts is what gives you that extra publicity to take your blog to the next level.

The more connections you have, the better. If you wish to release your own product, you are able to contact your connections and ask them to promote it for you, resulting in a lot more sales. In return, all that needs to be done is for you to return the favor at some point.

Case Study: Danny Cooper

Recently, a new blog run by Danny Cooper called Linkers Blog has hit the blogging world with a bang. If you’re reading this and have never heard of Danny’s blog, the only feasible explanation would be that you have been without internet access for weeks. . With a top 100k one week average Alexa rank, a rapidly increasing Technorati rank and an average of approximately 35 43 comments on his last two posts, the results of his networking and connection building through commenting are already clear. If you did miss it, Danny is running a case study on the effects of blog commenting for the month of October, and I have a feeling the results are going to blow us all away. He’s been able to achieve everything he has so far in the short space of this month through regular blog commenting and by talking to other bloggers. That’s it… nothing else to it.

The Benefits Of Networks And Connections

- Time to relax and socialize.
- Free promotion
- Growth
- Publicity
- Respect

Respect: The respect you gain from connections is a biggie. No-one is going to help out someone they have little or no respect for, but for someone they do have respect for they almost feel obliged to. Earn other’s respect and make a splash!