The reasons why this question arises so often are many. It comes from doubt that the time spent creating the websites is not generating the best profit possible, through inspiration of seeing a blog that is only a few months old selling for tens of thousands of dollars, or through that desire for instant cash. It all comes down to the personal status of the website flipper, such as whether or not they find it easy to have SEO done on a site or whether or not they have time to communicate readers of a blog they have established.

Obviously, there are both pros and cons for flipping new and established websites/blogs, so in order to come to the best conclusion on which type of flip is best I have listed out the pros and cons of each below.

The One-Day Website Flip

Pros

• Instant cash.
• No dealing with any questions from readers that will consume time.
• No time consuming tasks such as link building.
• They can sell for anywhere between $70 and $300 for a simple content blog.
• Only a low amount of articles need to be outsourced.
• The lower price can attract more buyers.
• No proof of traffic or revenue is required.
• No branding required, which means that domains can be content rich, which means higher bids.

Cons

• If outsourcing, because of no traffic or revenue, the profit after expenses can be little.
• There is no oppurtunity to take the website to its full potential on another level.
• The price will not exceed $300.
• Because the seller is dealing with a lot more newbies, the transaction process can become a hassle.

The Established Site Flip

Pros

• The website can achieve it’s potential, in branding, SERPS, traffic, revenue, design, and publicity.
• Prices are a lot higher.
• If the site is a blog and the owner forms a connection with the reader, the owner can release their own product which readers will buy, increasing revenue which adds a lot of value to the website. (Take a look at SiteFlipU.com and the release of the BlogFlippingBlueprint – Bryan ended up receiving an extra $30,000 for this).
• Being indexed and ranked can significantly boost the value.

Cons

• After months of work, many established websites may only sell for a few hundred dollars, only slightly higher than a one day flip which has no traffic, revenue or links.
• Time consuming.
• If the flipper loses interest in the site after a few weeks and it goes downhill, the hard work is put to waste.
• Expenses are a lot greater, especially if the owner buys SEO services or a custom design or something along those lines. (sometimes blogs sell for less than the price of the themes or scripts that run them).

After weighing up all of these pros and cons, in my opinion I feel that the optimum age to sell a site is one week after creation. This is because, one day flips have a much higher hourly working rate than established sites, but by leaving the site for a week to be indexed and by gaining some social traffic the value can be significantly increased without much work.