If you’re reading this post, the odds are that you are one of 2 types of people:
- The owner of a successful blog.
- The owner of an unsuccessful blog.
But what is it that is the deciding factor between the two? What have the successful bloggers done that the unsuccessful bloggers haven’t?
I call them:
The Five C’s
Most bloggers are committed (or at least start out to be). They realize that a blog is not just something that they can spend an hour a week posting to. However, after a few weeks of this commitment, they don’t see results and fall away, and so too does the blog. Remember, good things take time. A blog will not become successful over night. To keep yourself motivated, set yourself some goals and track your progress, or get yourself into a routine.
Staying committed is probably the biggest factor in determining a blog’s success, as it entails all of the other factors: frequently writing good content, dropping comments on lots of blog, having contests and establishing connections.
When I was playing around in the world of affiliate marketing (months and months ago now) one major thing seemed to frequently spring to my attention: Each big marketer was constantly scratching the back of other marketers (in other words, they all helped each other grow to be bigger, more powerful marketers). What I have learnt is that bloggers are all the same. Take a look at this example I have for you of big blogs and how they interact. I see this almost everyday: John Chow is promoting Yaro, who is promoting Shoemoney, who is promoting John Chow. See the pattern evolving? Yes, it’s a circle of promotion. No wonder they are all big… they each have a huge force behind them giving them readers. Now I’m not saying to try and push your way into this circle. What I am saying is to take the time to have a conversation with some other bloggers and you might be talked about by them on their blog. Share them a bit of link love and there’s a good chance they will return it.
Honestly, answer yourself this question: Would you still check by John Chow’s blog if he was an unknown? All he talks about is food and blogging expo’s. People follow big bloggers because they are amazed at how big, popular and powerful they are.
Ahh… What can I say. Content Is King. We’re all constantly reminded of this, so there shouldn’t be any excuse for not having quality content. If you don’t know, the reason why you need good content is so that the visitors you obtain from your marketing and promotion will want to stay and read, and become loyal readers. If you get floods of traffic but have low quality, grammatically incorrect content then you are wasting your time marketing your site.
In my opinion, commenting is the best way to gain visitors that will actually read your content and comment on it. There are 3 reasons for this:
1. You are commenting on content related to your niche, and therefore visitors are targeted.
2. Most blog owners will check out the blog of someone who leaves a comment on theirs, and try to comment on that person’s blog.
3. You gain great exposure in your niche and establish connections.
Holding, sponsoring or participating in a contest is a great way to gain short term exposure and many more readers to your blog. You can gain readers by asking them to subscribe in order to have an entry, and the exposure comes from other bloggers posting about it if the contest is big enough or has high value prizes. It’s also a great way to get links.